RBI Awareness Drive - LED
Van Campaign

Project Details

Client Name:

Reserve Bank of India

Project Date:

2022

Location:

Maharashtra (Statewide Campaign)

Website:

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Project Overview

For the Reserve Bank of India’s public awareness initiative, RS Productions executed a state-wide LED Van campaign that blended creativity with logistics.
From planning routes across districts to ensuring live route tracking and on-van branding, we turned a regulatory campaign into an engaging on-ground movement.

Completed Project Highlights

Route Planning & GPS Tracking

Covering key cities and rural clusters across Maharashtra.

On-Van Branding

Full-wrap design and LED creative production.

Content Production

Videos and visuals designed for public awareness.

Field Execution

Handbill distribution and awareness engagement activities.

On-Ground Coverage

Photography and videography team captured the journey and crowd interactions.