RBI Awareness Drive – LED
Van Campaign
Project Details
Client Name:
Reserve Bank of India
Project Date:
2022
Location:
Maharashtra (Statewide Campaign)
Website:
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Project Overview
For the Reserve Bank of India’s public awareness initiative, RS Productions executed a state-wide LED Van campaign that blended creativity with logistics.
From planning routes across districts to ensuring live route tracking and on-van branding, we turned a regulatory campaign into an engaging on-ground movement.
Completed Project Highlights
Route Planning & GPS Tracking
Covering key cities and rural clusters across Maharashtra.
On-Van Branding
Full-wrap design and LED creative production.
Content Production
Videos and visuals designed for public awareness.
Field Execution
Handbill distribution and awareness engagement activities.
On-Ground Coverage
Photography and videography team captured the journey and crowd interactions.
All
LED Van on the highway during the campaign.
Distribution drive at a district headquarters.
Team photo from the final campaign leg.
